Privacy Policy

Last updated: October 12, 2026

Snuggle is a baby sleep and care tracker for your phone and your browser. This policy explains what we collect, why, who we share it with, and the control you have. In plain English: we don't sell your data, we don't show ads, and when you delete your account we really delete it. For the short version, read our Privacy Promise.

Who we are. Snuggle is operated by Must Have Apps SIA (registration no. 40203594489), Valguma iela 18 - 16, Rīga, LV-1048, Latvia. We are the data controller for the information described below. Questions? Email must.have.apps.sia@gmail.com.

1. Information We Collect

Snuggle keeps an account so your records sync across your own devices and with the caregivers you invite. We collect only what the app needs to do that:

Account

Your name, email address, and how you signed in — email & password, Sign in with Apple, or Sign in with Google. If you use email & password, your password is stored hashed (we never see it in plain text). If you use Apple or Google, we store the sign-in identifier they return and no password. You may add an optional profile photo.

Baby profile

For each baby you track: name, birth date, and optionally sex, a premature / weeks-early flag, and a photo. Birth date drives the app's age-based schedule math.

Care logs

The entries you choose to record for your baby, including:

  • Sleep sessions (naps and night sleep)
  • Feeds — breast, bottle, pumping, and solids
  • Diapers
  • Growth — weight, height, and head circumference
  • Health notes — medication, temperature, and symptoms, recorded as neutral log entries (see Health Data)
  • Tummy time, baths, custom events, reminders, milestones, and sleep-training sessions

Devices & notifications

A device identifier and your platform — iOS, Android, or web for Snuggle in your browser — so we know which of your devices made a change. If you allow notifications, a push token (via Firebase Cloud Messaging) so we can deliver the reminders and caregiver-activity alerts you turn on. A phone keeps its own reminders on the device. A browser cannot keep time while its tab is closed, so for a browser we hold each reminder it asks for — the time and the text it will show, which can include your baby's name — on our server until we send it.

Subscription & payments

You can buy Snuggle Pro in two places. Either way, someone else takes the payment, and we never receive or store your card number or billing details.

  • In the iOS or Android app — the Apple App Store or Google Play charges you. We receive your subscription status through RevenueCat, keyed to an app-specific user ID.
  • In the web app — Stripe sells Snuggle Pro for us, through its Link service, as the seller of record. You pay on Stripe's own checkout page, and what you type there (your card, your name, your billing address) goes to Stripe, not to us. To set up the purchase we send Stripe your email address, your Snuggle user ID, the plan you picked and your household's ID. Back from Stripe we keep a customer ID, the ID of the subscription or payment, the plan and the date it ends — enough to switch Pro on, keep it on, and let you manage it. Stripe handles your payment details under its own privacy policy, at stripe.com/privacy.

Diagnostics & analytics

We use Firebase Analytics and Firebase Crashlytics to collect aggregate, non-identifying usage and crash data (device type, OS version, app version, and general usage patterns) so we can keep the app stable. This does not include the content of your baby's care logs, though it may include limited, anonymized event metadata (for example, the type of an event, whether a sleep was a nap, a rounded duration, or a prediction-confidence value) that helps us understand which features work and improve our predictions. Our website, snugglebaby.app, uses Google Analytics for aggregate visit statistics: the page you opened, the referrer that sent you, and the usual device and country figures. On a free tool page it also records one tool_used event the first time you touch the tool, and that event carries the name of the tool and nothing else — never a weight, an age, a time, a name or anything else you type into the page. What a tool keeps for your next visit it keeps in your own browser's local storage, and every tool has a button underneath it that deletes that. The web app (Snuggle in your browser) uses the same Google Analytics property. It counts which of its screens are opened, by the screen's name only, and the steps people take, each with a short label, using the same event names as the phone app: signing in and how (email, Google or Apple), opening the Pro page and the plan picked, and actions such as logging an entry with its kind (a nap or a night sleep and its length in whole minutes, a bottle feed, a wet diaper), how many minutes earlier a log was dated when it was not logged as it happened, the confidence of a nap prediction, how many babies are tracked when switching between them, or starting sleep training with its method. When you buy Snuggle Pro on the web, the purchase event carries the plan, the price and currency Stripe charged, and Stripe's order reference, so we can count sales; it never carries your card or payment details. It never sends your name, your baby's name, a clock time, a feed or medicine amount, a note, or anything else you type. This paragraph is the only description of website measurement on this site; the tool pages themselves make no claims about it either way.

2. How We Use Your Information

  • Run the service — store your baby's profile and logs and sync them across your devices and any household you share them with.
  • Predictions on your device — nap and schedule predictions are computed on your device from your own logged history. We do not run behavioural profiling of your baby on our servers.
  • Notifications — send the reminders, nap-window alerts, and caregiver handoff/activity notices you turn on.
  • Subscriptions — unlock and maintain Snuggle Pro.
  • Support & reliability — answer your emails and fix crashes.
  • Security & legal — protect the service against abuse and comply with the law.

We do not use your information for advertising, and we do not build commercial profiles from it.

3. Households & Sharing With Caregivers

Snuggle lets you create or join a household and invite co-parents, family, or a nanny with an invite code that you approve. Sharing is always user-initiated: when you share a baby, the caregivers you add can view and add that baby's logs. Access is controlled by roles (admin, member, and read-only viewer) and by time-boxed "day passes" for temporary caregivers. You can change a member's role, remove a member, or leave a household at any time from the app.

4. Who We Share Information With

We do not sell, rent, or trade your information. We do not show ads, and we do not embed third-party advertising or tracking networks. We share data only with the service providers that make the app work, each acting under its own privacy terms:

  • Apple & Google — Sign in with Apple / Google, App Store and Google Play payments, and push-notification delivery.
  • Stripe (with its Link service) — sells Snuggle Pro bought in the web app and takes the payment, as the seller of record. For those purchases it also handles sales tax and VAT, receipts, refund requests and payment disputes. See Subscription & payments for what it receives from us.
  • Firebase / Google Cloud — push messaging, analytics (Firebase in the phone app, Google Analytics on this website and in the web app), and crash reporting.
  • RevenueCat — subscription and entitlement status for Snuggle Pro.
  • Our email provider — to send password-reset codes and essential service email.

We may also disclose information if required by law, or to protect the rights, safety, and security of our users and the service.

5. Data Storage & Security

Your records are stored on your device and synced to our servers so you don't lose them if you switch phones and so caregivers stay in sync.

Snuggle in your browser (the web app at app.snugglebaby.app) loads your records from our servers each time you open it and sends the entries you make back to them. The browser keeps your sign-in, your settings and any breastfeed timer you have running in its own local storage. Signing out removes your sign-in from that browser.

Data in transit is encrypted over HTTPS, and every sync request is authenticated with a per-user token. No method of transmission or storage is perfectly secure, but we take reasonable measures to protect your information.

6. Your Rights & Choices

  • Export — export your data as a CSV file from within the app at any time.
  • Access & correct — view and edit your profile and every baby record directly in the app.
  • Delete — delete individual logs, or delete your whole account from the app's settings (see below).
  • Notifications — turn any notification off in the app, in your device settings, or in your browser's settings for this site.

Depending on where you live, you may have additional rights (such as access, portability, or erasure) under laws like the GDPR. To exercise them, contact must.have.apps.sia@gmail.com.

7. Account Deletion — Delete Means Delete

You can delete your account from Settings in the phone app or in the web app. Deletion runs immediately when you confirm it, and it cascades:

  • If a baby is yours alone, that baby and all of its logs are permanently deleted.
  • If a baby is shared in a household with other caregivers, ownership of that baby and its records transfers to another caregiver so the household doesn't lose its history — and your membership is removed.
  • If you are the last member of a household, the household and its babies and logs are deleted with your account.
  • We also send a best-effort request to delete your subscriber record at RevenueCat.
  • If you bought Pro in the web app, we cancel that subscription at Stripe, so you are not charged again.
  • A subscription bought through the App Store or Google Play is not cancelled by deleting your account — cancel it in your store's subscription settings.

Stripe keeps its own record of a web purchase, as the law requires of a seller; you can ask Stripe, through Link support, to delete what it holds about you.

Uninstalling the app alone does not delete your account — use the in-app delete option, or email us and we'll do it for you.

8. Data Retention

We keep your account and records for as long as your account is active. When you delete a log, a baby, or your account, the data is removed as described in section 7. Apple, Google and Stripe keep their records of a purchase under their own policies and the tax rules that bind a seller. Aggregate, non-identifying diagnostics collected through Firebase are retained according to Firebase's own retention settings and cannot be tied back to your account.

9. Children's Data

Snuggle is a tool for a parent or caregiver — an adult account holder — to keep private records about their infant. The account, and all information in it, is provided and controlled by that adult, not by the child. Snuggle is for use by adults (parents and caregivers) about their child; it is not directed to children and is not designed for a child to use. We do not knowingly let children create accounts. If you believe a child has created an account, contact us and we will remove it.

The records you keep about your baby — in particular health-related entries such as medication, temperature, and symptoms — concern an infant and may qualify as special-category personal data under Article 9 of the GDPR. You provide this data as the child's parent or legal guardian; the child does not provide it and does not hold the account. We process it on the basis of your explicit consent and to perform our contract with you (delivering the tracking and multi-caregiver features you signed up for), and only for the purposes described in this policy. You may withdraw consent at any time by deleting the relevant records or your account.

This is our general framing of the parent-and-baby relationship; it is not legal advice, and specific obligations under laws such as COPPA and the GDPR are reviewed with counsel.

10. Health Data & Disclaimer

Some entries you can log — such as medication, temperature, and symptoms — relate to your baby's health. Snuggle records these as neutral log entries for your own records. It does not interpret them, diagnose, dose, or advise.

Snuggle is designed for informational and educational purposes only. It is not a medical device and does not provide medical advice, diagnosis, or treatment for your baby. Sleep predictions, schedules, timers, and insights are general estimates based on typical patterns — not guarantees, and not medical guidance. Every baby is unique, so trust your own judgment and your pediatrician. If your baby shows signs of distress, illness, or unusual behavior, contact your pediatrician immediately.

We treat your baby's health-related logs with the same care as the rest of your data: never sold, never used for advertising, and never mined to build commercial profiles.

11. International Processing

We and our service providers may process and store your information in countries other than your own, including the United States and the European Union. Where required, transfers rely on appropriate safeguards. By using Snuggle, you understand your information may be processed in these locations.

12. Changes & Contact

We may update this policy from time to time. When we make a material change, we'll update the "Last updated" date above and, where appropriate, notify you in the app. Continued use of Snuggle after an update means you accept the revised policy.

Questions about your privacy? Email us at must.have.apps.sia@gmail.com.